You Belong Here: Why Intentional Onboarding Starts With Better Swag
Let’s get real for a second: first impressions aren’t a “nice to have” — they’re everything.
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Carl Ford
Carl Ford writes at the intersection of brand, culture, and employee experience. He believes the strongest companies are built through intentional moments, especially the first ones. When he’s not exploring how onboarding, merch, and storytelling shape belonging at work, Carl is focused on helping brands turn people into believers.